Wednesday, March 30, 2011

░ MYRA New Endorser: Iza Calzado ░

All rights reserved. Photo by Say Tioco Artillero.
I am honored to be part of the group of beauty and fashion bloggers who were invited by United Laboratories, the country's leading pharmaceutical company, and its personal care subsidiary, Innovitelle, to the launch of Myra E’s newest endorser. The event was held at ThaiPan. I received the invitation and being a Myra E user (specifically the Myra E Sun Protect Facial Moisturizer), I did not hesitate to confirm my attendance. I tried to combat the traffic on the way and fortunately I was able to arrive just in time.  The events coordinator invited us to go inside the air conditioned area and treat ourselves with some Thai food while waiting. I honestly did not know anyone in there. I sat by myself and patiently waited for Anne Franco of the Nuffnang Team.
All rights reserved. Photo by Say Tioco Artillero.

All rights reserved. Photo by Say Tioco Artillero.

All rights reserved. Photo by Say Tioco Artillero.

All rights reserved. Photo by Say Tioco Artillero.

All rights reserved. Photo by Say Tioco Artillero.

The Thai food was definitely tasty! I especially loved the grapefruit salad and the desserts! The iced tea was a tad too strong but overall, the food was great! I was filled up before the event started. A few minutes later, we were all called to take our places outside since the launch will already commence. I took my seat together with the rest of the bloggers. I actually felt lucky since I was closest to the set—which meant good shots for the photos! I had with me my HPV5560U to record footages and my point-and-shoot Cybershot W130 to take photos.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
Sam Oh was the host for the event. She did a quick introduction and announced who the newest endorser of Myra E is. From behind the set came in Iza Calzado, looking blooming and fabulous in her outfit! It was my first time to see her up close, and she looks as beautiful as she does on screen!
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
When asked why she has been looking very blooming lately, she jokingly answered that it was because of her dress. Later on she shared that she has taken a step on being healthier in terms of lifestyle. She said that she has been running more, working out, and watching what she eats. It truly showed during that interview with Iza. She looked positively radiant and blooming! Iza herself presented the behind-the-scenes TVC of her latest endorsement, Myra E. Simultaneous with this is the unveiling of the set’s background with Myra E’s logo. 
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
Iza told everyone how watching herself as the newest endorser of Myra E brings tears to her eyes because she worked really hard for it. She shared that the one thing she likes about the brand is that Myra E believes that beauty is more than skin deep. She personally thinks that it is great to be working with people who have the same visions and same principles that she has. When asked what Vitamin E does to the body, Iza explained that the vitamin repairs the cells, bringing out beauty from within. She shared that the newest d-Alpha Tocopherol stays in the body longer because it is natural. The body then is able to absorb it more and protects it from the harmful effects of free radicals & toxins which we get from our daily life. Iza talked about the wide range of products that Myra offer, from facial moisturizers, to lotions, to lip balms and press powders. Sam Oh makes a remark that the Myra Team has been very impressed with Iza.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
As the closing part of the launch, Tina Cuartero, the brand manager of Myra 400-E, gave a thank-you speech and handed Iza a bouquet of lovely flowers. 
All rights reserved. Photo by Say Tioco Artillero.
After the launch, everyone who attended was given the chance to have a one-on-one interview with Iza. Us, bloggers, were the first ones in line. Iza was definitely very pleasant to talk to. My fellow bloggers asked her what her tips are when it comes to staying beautiful and healthy, she answered that aside from taking Myra 400-E, getting rest and taking care of the skin are very important. She shared how staying positive makes a person happier and more blooming. And of course, eating lots of fruits and vegetables and drinking lots of water were also included in Iza’s answer. Continuing to the next questions, we got into talking about Iza’s workouts. She told us that she loves running and using the Kettlebell. She noted how much she loves running that in between shoots, she’d ask for a longer break so that she could run! Iza showed us that even amidst her very busy schedule, she really tries to find time to work out. She told us that going to the gym is not the only key to successfully losing weight. It is really up to someone whether it’s going to work or not. As quoted by Iza, “You can exercise at home! You can do push-ups, if you wanna run, you can run anywhere!” We also discovered that Iza likes having home massages, and working out when she’s stressed. She emphasized how much she loves working out since it releases stress from her body and mind. When my fellow beauty blogger asked her about makeup, Iza expressed her interest in MAC Cosmetics. When it comes to her favorite makeup look, she likes to keep it simple, like a lip balm that gives a natural tint to the lips, blush that gives a natural flush to the cheeks and the likes. Since I am a beauty blogger who caters to both high-end and local brands, I asked Iza if she likes any local makeup. She told me how she liked Fanny Serrano’s face powders. She wasn’t really into local brands since according to her, somebody else buys the makeup for her.
All rights reserved. Photo by Say Tioco Artillero.
We wrapped up our interview with fashion-related questions, giving attention to Iza’s killer shoes during the launch. She told us that they were Pam Quinones’. Each blogger was able to have a photo op with Iza, and that basically ended the session as the other groups took their turn.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.
All rights reserved. Photo by Say Tioco Artillero.

After finishing our lunch, I said my goodbyes and thanks to Frances and the Nuffnang team and headed home. On our way out of ThaiPan, we were given goody bags from Myra E containing Myra 400 E capsules, Myra Hand & Body Lotion, Myra Vitaquench Hand & Body Lotion, Myra Vitawhite Whitening Face Lotion, Myra Vitaglow tinted moisturizer, Myra Sun Protect facial moisturizer, Myra Regular facial moisturizer. This is truly an event to remember.

I especially want to thank United Laboratories and Innovitelle for picking me through the wonderful Nuffnang Philippines team to be one of the bloggers to be able to be part of this event. I am truly honored and grateful.


  





*This is a sponsored blog post.*

7 comments:

  1. Woooow :D I love her whole outfit here! Especially the shoes :) She looks so beautiful <3 You're so lucky, Say :D

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  2. Say, I should've met you but I didn't make the event. So sad. It would've been fun to have met you. :)

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  3. Hi Say,

    I really like Iza's classic beauty. She used to be fat and was able to lose weight and maintain it, she's an inspiration to me and others who are on the bigger size.

    Thank you for sharing this unforgettable event in your life as beauty blogger.

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  4. i don't really enjoy "sponsored" posts cause i guess it becomes half-honest. plus i don't think you have to place loads of photos like what you did on this one, a good blogger knows what are the "essentials". readers don't need to see what every move Iza did on that launching. and this is YOUR blog so seeing all those unfamiliar faces (and lights, and different shots of the same food, are you serious?) are quite unnecessary. you should've just linked the other bloggers.

    i really liked you Say, i mean i think you are one of the best beauty bloggers there is. but your growing fame i think doesn't help you mature as a blogger. your posts as i see them now are to gain readers, but the educational part and sincerity has obviously lessened (at least for me). i'm so sorry for ranting. but your are one of the few bloggers that I think makes sense. so i hope you don't lose that.

    Regards to your blog and YT channel, still =)

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  5. 1. Hello Aya! Oh yes, she looked stunning!!!
    2. PAMMY!!! Awww too bad!!! I hope to meet you someday!!!
    3. Mich! She really is! :)
    4. Hello Aidi! Oh she's truly an inspiration! :) Thank YOU for supporting my blog. :)
    5. Anna! Hello! I'm sad that you find my post half-honest. :( It's a bit formal lang. And I just wanted to share photos. And all the posts were published on the same day... I linked the posts of the other bloggers in my fan page in Facebook right away. And I don't think this counts as "fame", Anna. I just happened to be lucky to be picked... I hope you understand! And I totally understand you btw. Thank you for reading my blog, Anna!

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